Information you give us directly:

• Account information — name, email address, and password when you create a member account.

• Skin Profile information — details you choose to share, such as your skin type, skin concerns, and skincare goals, so we can personalize your experience.

• Shelf and product information — the products you add to your personal shelf ("I'm Dewing It") and any notes or preferences you save.

• Conversations with Dewy — messages you send to our AI assistant, Dewy, which we use to personalize recommendations and improve the service.

• Communications — information you provide when you email us, respond to a survey, or contact us for support.

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Information we collect automatically:

• Usage and device information — such as your IP address, browser type, device type, pages viewed, and how you interact with the Site.

• Cookies and similar technologies — see Section 5.

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We do not collect Social Security numbers, government ID numbers, or payment card numbers on the Site.

2. How we use your information

We use the information we collect to:

• Provide and personalize the Site, your shelf, your Skin Profile, and Dewy's recommendations;

• Create and manage your member account;

• Respond to your questions, requests, and surveys;

• Send you emails about your account or updates to the service (you can opt out of marketing emails at any time);

• Understand how the Site is used so we can improve it; and

• Protect the security and integrity of the Site and comply with the law.

3. How we share your information

We do not sell your personal information for money.

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We share information with the following categories of third parties who help us operate the Site:

• Website hosting and platform — Wix (Wix Studio) hosts the Site and processes data on our behalf.

• AI assistant provider — Chatbase powers Dewy and processes your conversations to generate responses.

• Analytics providers — Google Analytics helps us understand how the Site is used.

• Email tools — Wix's built-in email tools help us send account and marketing emails.

If we add affiliate links in the future, clicking one may share information about your visit with the destination retailer or affiliate network. We will update this policy when that happens.

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We may also share information (a) to comply with the law or a legal request, (b) to protect the rights, safety, or property of Dew the Most or others, or (c) in connection with a sale, merger, or transfer of the business.

4. Third-party tracking

Some third parties named above may collect personally identifiable information about your online activities over time and across different websites when you use our Site — such as analytics cookies. We do not control these third parties' tracking practices, and we encourage you to review their privacy policies.

5. Cookies and your choices